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UKTI

Digital

UK Trade & Investment

Digital strategy for Hong Kong Great Week

Insight

Hong Kong recently hosted the multinational GREAT campaign, and RP2 partnered with UKTI to deliver the Week long event. It was a showcase of the very best of British creative talent; also a platform for the promotion of inward investment, export opportunities and the development of new international partnerships.

Execution

RP2 provided the creation and content management of all the digital media supporting the event, including a dynamic micro-site and optimised mobile web app. This provided a complete online catalogue of the British Creatives being showcased. Other core elements included the creation of a short promotional video, and a series of key note addresses to a number of high-profile, international delegates.

Outcome

Through the combined efforts of the UKTI Trade Team and RP2’s personnel based in China and Hong Kong, we were able to secure international advertising and sponsorship revenue, whilst creating considerable network opportunities.

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