Increasing market share and raising awareness of the Floradix brand
In the very competitive health supplement marketplace, Salus wanted to grow their business by obtaining widespread distribution from more mainstream retailers. The client had very strong distribution in the specialist health sector but wanted to gain broader distribution to increase their market share. This would need to be done on the back of increasing brand awareness throughout the UK.
RP2 planned and implemented a heavyweight outdoor campaign to raise the profile and awareness of Floradix. We dominated the tube network in London and used 6 sheets in several key cities to gain maximum exposure. Shopping centres and Malls also formed a key part of the media strategy with the creative use of advertising space to give the most stand out and best return on investment.
On the back of this campaign, Floradix is now distributed in over 400 Boots stores across the country. Every month more high street retailers are becoming stockists and brand awareness is at an all time high. Overall, sales have increased by 20%.
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