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OPPO

Media

OPPO consumer electronics

Creating innovative campaigns to raise brand awareness and increase market share

Insight

Having previously only advertised in specialist magazines, OPPO were looking to raise brand awareness for their high-end audio visual products. RP2 put together a media strategy to help them gain maximum exposure from their budget. From a national outdoor media campaign including showcase squares on the London Underground, to a tactical digital campaign, the OPPO brand is set to become more of a household name.

Execution

As part of the ongoing strategy to heighten brand awareness, RP2 has instigated a tie in with another prestigious brand. OPPO headphones are now appearing in British Airways 1st, business and Concorde lounges at Heathrow Terminals 3 and 5 giving them access to their key target audience. Passengers can try out the headphones with their own music players before boarding their flight. 

Outcome

To maximise impact, RP2 has designed and built an experiential stand for the lounges to encourage interaction with the brand. We have also created stylish limited edition desk stands for the headphones that will be given away to the first 20 customers. A competition will then run every month giving OPPO the opportunity to capture data and continue to gain exposure for their brand.

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