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Oddbods

Product

Oddbods

Developing a master toy license

Insight

RP2 had a long-held belief that there was a gap within the toy industry for someone to not only manufacture products, but also influence TV broadcast, media placement and social activity. We needed to find an outstanding piece of children’s content. And that’s just what we found in Oddbods, produced by One Animation. 

Execution

RP2 have developed a master toy licence for Oddbods which includes figures, plush toys, vehicles and play sets. All of these have been designed and created in unison with the animated content. Working closely with the animation team, we have been able to create toys that are heavily influenced by upcoming storylines.

Outcome

From its inception in January 2015, RP2 will have products fully distributed in all markets in the EMEA during 2016. Supported by a strong TV schedule for the content, Oddbods will be seen on both free to air and paid broadcasts. It will also feature heavily across social media to gain maximum exposure.

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