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Merlin Entertainments

Product

Merlin Entertainments

Merlin Entertainments

Creating unique products for Shrek theme park

Insight

Having looked at all the products currently being supplied to theme parks, RP2 identified a gap in the market for more innovative products. Something more bespoke that was not being produced anywhere else.

Execution

Within 3 months of first meeting Merlin, RP2 were able to create six brand new products for the new Shrek Theme park in London. From a talking mirror to a gingerbread rucksack and Shrek headband, the products proved a big hit with visitors wanting to take home a bit of the ogre magic.

Outcome

Demand was so high that within four months we have had repeat orders for all of the Shrek merchandise. We are now working with Merlin in some of their other theme parks to develop unique products for their attractions.

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